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Decorating and packaging...

One of the things we do here at Creative Packaging Labs is provide many services to clients that want to make their products look appealing to consumers. More than that, the packaging we put together has to have the ability to draw notice on the shelf and distinguish it from other, similar products. Most people don't know just how much thought goes in to creating a successful packaging item. Apart from selecting the correct material for the product and looking into container shapes and functionality, there are a wide variety ofdecoration options available on the market to help brands distinguish themselves from others in the store.

Decoration options for packaging often include:

 

  • Silk-screen printing
    A common technique for printing designs and text on to a surface. A woven mesh supports an ink-blocking stencil to receive a desired image, which is then pressed through the mesh as a sharp-edged image onto the packaging.
     
  • Hot-stamping
    A newer technique, this involves a dry printing method in which a heated die and foil are used to apply graphics to a surface. Rather than use an ink, the foil is melted directly on to the surface of the packaging.
     
  • Colouring
    Most materials can be coloured such that the natural colour of the material is altered. Hence, companies can match their packaging to their corporate or brand colours, rather than have to rely on labelling on a plain white or off-white container.
     
  • Colour spraying
    Spray paints and liquid plastics can be set on to packaging containers and other elements to colour only certain parts. Hence, stripes and other more complex patterns can take shape. This technique is different from general colouring as the material's base colour is not altered.
     
  • Gradient colouring
    Combining colours that fade from one into another can create a lovely effect. Companies normally begin with two colours, and the effect is to have them pulled apart during an extrusion or molding process such that the container shows all the possible colours between the original two.
     
  • Metallizing
    Often, the use of metal in packaging can be prohibitive in cost, or the use of metal can simply make the packaging too heavy for easy use. Metallizing applies a thing metal finish to a plastic container, such that the resulting packaging remains light but features the decorative look of metal, whether shiny or dull.
     
  • Pearlescence
    Pearls feature colour within colours, a natural iridescence. The same effect can be used in packaging, where the container or closure has a specific base colour to it, but has a rainbow sheen to, like that of a pearl or of petroleum in water.
     
  • Flocking
    This is the process of depositing many small fibre particles (called flock) onto a surface. An adhesive is applied to the surface of the packaging, which may be in a fairly intricate shape, and fibre particles are sprayed on to the surface in order to create a raised, textured design. It's the same sort of thing kids do in kindergarten when they draw shapes with white glue then sprinkle glitter all over their drawing, but on a much bigger scale.
     
  • Texture finishing
    Raised bumps, ergonomic patterns, ribbing, ridging, and more are all examples of textures found on packaging. Often, texturing is simply an aesthetic choice, though in may circumstances it is used to enhance the user experience.
     
  • Labelling
    A simple technique where a piece of paper or cloth is affixed to a container with an adhesive. Normally, the label included design work, branding elements, or other information.
     
  • Shrink wrapping
    A new way of labelling, pre-printed plastic sheets are molded to a packaging container's surface, a perfect way to decorate the full area of a product, regardless of the shape.